Yugioh the dawn of the new era9/25/2023 ![]() Shell’s flagship business in Pakistan has been mostly downstream: retail marketing, lubricants and aviation. Let’s take a look at these intertwined issues, one by one. The company has not been very forthcoming on the actual reasons for its decision, but at least three broad, intertwined motives can be discerned: a) performing in Pakistan’s challenging operating environment, b) internal corporate dynamics to address historical baggage by initiating disinvestments from various business lines and countries, c) global pressure to reinvent by diversifying its portfolio. Its pioneering role, however, was seen to diminish steadily as it did not capitalise on opportunities to help the host country’s transition to renewable energy or net zero emissions. The company popularised the use of kerosene oil by using revered singers like Mohammed Rafi when advertising was possible only through radio during the 1950s, and when it was known as Burmah Shell. Hardly any other petroleum company has played a bigger role in the economy of the region in creating a market for fossil fuels than Shell since it started operations in the subcontinent in 1903. THE announcement by Shell to disinvest from Pakistan was no less than a bombshell for many Pakistanis. ![]()
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